Friday, July 3, 2015


The SS16 men’s presentations have come to an end: From London to Paris via Milan, countless fashion brands showcased next year’s trends. On Sunday last week it all came to a sartorial climax in Paris, arguably the world’s fashion capital. In sweltering heat the collections were paraded down runways and admired up close at intimate presentations. 

Thirteen years in 2016, Y-3 is still a strong partnership between Japanese design icon Yohji Yamamoto and adidas. The brand initially set out to merge sportswear with fashion, and that goal remains as Yamamoto continues to mix his expert cuts and luxury fabrics with a desire to effortlessly move the human body. For SS16, agility and speed was as important as the focused colour palette and characteristic graphics. The collection was shown alongside an avant-garde performance by the TAO Dance Theatre.

Throughout the fashion extravaganza, adidas maintained its constant presence - either through its own events or as a creative collaborator - and all in all totalled seven outings during the five days of Men’s Paris Fashion Week.

#Y3 #adidas #PFW #QASA

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